ROCKFORD, Ill. — On Friday, Lou Bachrodt Auto Mall will celebrate its 70th anniversary of providing service and vehicles to the Rockford region and beyond.
The dealership was founded in 1953 by Lou Bachrodt.
From humble beginnings, the automotive group grew to include Chevy, Buick, GMC, BMW, Chrysler, Dodge, Jeep and RAM brands.
Customers can also come to Lou Bachrodt Auto Mall for a wide range of both new and pre-owned vehicles for sale.
Under Rachel Bachrodt's leadership, Lou Bachrodt Auto Mall continues to embody the values of excellence, honesty, and exceptional customer service instilled by her grandfather, now spanning three generations of family ownership.
"We are incredibly proud to celebrate 70 years of serving the Rockford community. It's a testament to the hard work and dedication of our team, as well as the loyalty of our valued customers. We look forward to continuing to provide outstanding automotive experiences for generations to come," says Rachel Bachrodt.
Lou Bachrodt Auto Mall has continuously evolved alongside the ever-changing automotive industry, seamlessly integrating cutting-edge technologies and innovations to enhance its customer experience.
The dealership has also demonstrated a strong commitment to social responsibility by actively supporting various community initiatives and charitable causes, firmly establishing itself as a pillar of the community.
The dealership will commemorate 70 years on December 8th by offering special promotions, exclusive discounts, and festive ambiance.
